What is a digital creator?

Digital creators produce online content and share it across social platforms like YouTube and TikTok, or personal websites to reach an audience. The content they create comes in multiple formats like video, images, and audio, on a limitless range of subjects.

Digital creators vs influencers: what’s the difference?

In many ways, "digital creator" and "influencer" are interchangeable terms, referring to people who are (usually) self-employed and create digital content for an online audience. Both terms are industry-ambivalent: sculptors, gardeners, athletes, or vets can all become digital creators and influencers if they reach an audience through online content.